Discover direct marketing specialists Dragonfly

Hello, welcome to Dragonfly, your full service direct marketing agency. We specialise in multi-channel campaign management across acquisition and retention, partnering with our clients to increase sales and customer loyalty. Working closely together we can create and deliver meaningful, targeted campaigns, tailor-made for your customers.

As a direct marketing agency, we are specialists in print, postage and direct marketing communications. We build our very own bespoke software platforms for omni-channel automation. Our software ‘gem’ automates print, digital marketing and direct mail, allowing you to choose how and when you engage with your customers wherever they are, saving you time and money. We can join your journey at any point in your marketing campaign, from strategy and design, acquiring new data, profiling existing data or simply printing and distributing your campaign across the UK and internationally.


Unbeatable customer service from a direct marketing agency you can rely on

We build long term relationships with our clients. We believe that relationships are an essential ingredient for success. Whether it’s the people you speak to every day or people you haven’t spoken to in years, we’re experts at helping you nurture and grow these relationships.

Our personalised direct marketing strategies guarantee you’re always speaking to the right people and engaging with them in the most effective ways. By choosing to work with us, you know your direct marketing campaign is always in the very best of hands.

Our energetic, dedicated team works hand in glove with a variety of amazing companies on a daily basis. From insurance and finance, to charities and online retail stores, we pride ourselves on providing high quality service executed timeously and efficiently. We customise a solution to your particular needs so as to deliver optimal ROI from your marketing plans and budgets.

Our clients are at the heart of everything we do. We are honest, respectful, loyal, and transparent with all people. The quality of our work is always exceptional and we love to have fun along the way.


Meet the team

Get to know our wonderful team.

Vicky co-founded The Dragonfly Agency UK in 2011 and Dragonfly Direct Marketing South Africa in 2017. She has over 20 years’ experience in direct marketing. She has built the business based on strong relationships with clients and suppliers both in the UK and internationally. Always smiling, Vicky loves nothing more than seeing positive results that are delivered quickly and effectively.

Vicky Grant


Isla joined The Dragonfly Agency in June 2017. As Dragonfly’s UK Managing Director, she brings a wealth of marketing experience from her time in property, professional services and agency life. An exceptionally multi-talented and driven individual, she is always striving for efficiency in everything she does. Isla is a glass half full character who loves planning strategy and working with her team to deliver campaigns that achieve the best results possible.

Isla Munro

Managing Director

Anthony co-founded The Dragonfly Agency with Vicky in 2011. His strengths in data shaping, multi-channel software systems and brand management have allowed Dragonfly to make huge strides in this area. Anthony is passionate about customer experience and how online marketing processes compliment the offline journey.

Anthony Bagshaw


Chartered Accountant Clare manages The Dragonfly Agency’s finance function with great enthusiasm, passion and attention to detail. Her skills in implementing and developing financial processes and controls are remarkable, especially through her in depth tax and VAT knowledge which has helped many clients save money on their campaigns.

Clare Manson

Finance Director

Cara, our Head of Customer Services, brings extensive knowledge and client relation attributes to the Dragonfly team. She thrives in the busy project management environment. Her knowledge of print, creative, production and postage solutions is second to none and she is constantly developing ideas which add value for her clients. Cara knows the industry inside and out and uses her knowledge to streamline marketing journeys with Dragonfly.

Cara Lawson

Head of Client Services

Fiona McDonough

Head of Client Services (Mat cover)

Boasting 15 years of industry experience across design, advertising and art direction, Jen, also has a wealth of hands on direct mail experience from her six years with global direct mail agency RAPP. The team can't wait to dive head first into lots of exciting projects with her.

Jennifer Bailey

Creative Director

Gary joined Dragonfly in October 2019 as Senior Account Manager. He brings with him a vast amount of print and design experience from his time working with various large print organisations. Gary always puts the customer at the heart of everything he does and loves nothing more than making the impossible possible.

Gary Hunter

Senior Account Manager

Sally is a great communicator, making her invaluable to the customer services team, running all aspects of client marketing campaigns. Sally is full of energy and is committed to getting the job done efficiently. She loves to assist with ensuring all projects and events within Dragonfly are delivered smoothly.

Sally Maciver

Account Manager

With over 18 years of agency and freelance experience in design, print and production, our lofty South African; Rich, brings a wealth of experience and creativity to the Dragonfly team.

Richard Wynne Cole

Graphic Designer

Ellie is a driven individual who has been with Dragonfly since September 2018. She is enthusiastic about pulling together data with creative solutions that generate astounding results for her clients. Her fun and outgoing personality ensures that she works positively with the client and their brief, producing effective campaigns from the start.

Ellie McBeath

Account Executive

Kirsty joins the Dragonfly client services team as Account Manager. She has a wealth of experience in post, distribution and logistics from her time in the direct mail and postal arena. She is passionate about formats and ensuring enhanced customer engagement for all her projects. She is key in providing clients with innovation and excellent customer service to ensure client campaigns are delivered on spec and run like clockwork.

Kirsty Mcleish

Account Manager

Chris, Dragonfly’s Business Development Manager, brings an enviable knowledge and unbridled passion to the Dragonfly team. His depth of knowledge in print, product development, fulfilment and postal solutions allows him be proactive in improving experience for Dragonfly’s new clients. Chris uses all of these tools in a personable and consultative manner to drive improved marketing solutions utilising the leading service portfolio that Dragonfly has to offer.

Chris Kiddy

Business Development Manager

Nicky passionately project manages Dragonfly’s legal and ethical integrity through the management of all compliance. A specialist in ISMS and ISO, she successfully helped the agency become ISO 27001 certified in 2016, and Cyber Essentials certified in 2018.

Nicky Rowswell

Project Manager


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