Unleash the power of direct marketing data to deliver targeted campaigns

Are you struggling to create effective marketing campaigns that pinpoint the right people?

The first rule of thumb in marketing 101 is to maintain a clear focus on who you are trying to target. If you’re investing in direct marketing campaigns, you need to make sure you’re putting this material in front of the right people.

Here at Dragonfly, we specialise in using data to deliver high-impact targeted campaigns that guarantee improved response rates.

Our team can also support your direct marketing campaigns to make sure they stay GDPR compliant.

This ensures:

• Your campaign’s use of data is valid by consent or legitimate interest
• The direct mail campaign has taken every step to ensure data ethics and privacy has been adhered to

With our extensive access to named and household databases, we can help you profile your target audience to identify any cold prospect pools that are perfect for your direct mail, doordrop, partially addressed mail or email campaign.

Our key direct marketing data services include:

• Profiling and customer segmentation
• Database management
• Customer journey planning
• Data sourcing
• Data cleansing and processing
• GDPR compliance

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