CHAS Spring Newsletter – sharing the joy with members
CHAS (Children’s Hospitals Across Scotland) approached us to design, produce and mail their Spring Joy Newsletter for their supporter database which included the general donors, regular givers and major donors. In line with CHAS’s brand guidelines, the pack needed to be bright, refreshing and on brand. We chose a vibrant CHAS yellow, full colour C5 windowed outer that had a simple message of thanks on the reverse. There is no denying that this envelope really stood out on the recipient’s doorstep!
Enclosed in the pack was an A4 cover letter with a message from CHAS’S Clinical Nurse Manager, Nicky Bridges, explaining how the recipient’s generous donations enable them to continue the amazing work CHAS do every day and also the impact that the pandemic has had on families. Despite the severity of the cause, the playful design is key to CHAS and their families who are going through unimaginable times caring for a child with life shortening conditions.
The letter was kept nice and simple, making the message easy to digest and left the back page available to include their CHAS promise which is consistent throughout a lot of their content.
The pack also included a lovely A5 20 page newsletter booklet which was packed full of news, useful information and stories of some amazing families that CHAS support. Our designer team worked closely with CHAS coming up with loads of ideas, concepts and layouts for the booklet, ensuring that the content was easy to digest. The finished product was great and flowed really nicely. This newsletter was supplied to CHAS as an email attachment as well so that it could be carried through other channels.
The CHAS Spring Newsletter was a brilliant retention piece which keeps their supporters up to date with what CHAS are doing as a charity, their fundraising events and other news. It also showcases where supporters’ money is going and how vital their donations are to keep CHAS carrying out their fantastic support to children and their families. All stakeholders were really pleased with the finished campaign and we look forward to their next campaign.