Print Item of the Month – March

Wild

Our Print Item of the Month for March goes to Wild for their beautiful one-piece mailer. We are so excited to have started working with Wild as we broaden our presence in the retail industry. Wild is the world’s first zero-plastic deodorant refill. It is made from plants, packaged in plants and can be composted down to feed new plants! Their website explains, “Wild is the new, sustainable Natural Deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula”

The one-piece mailer was promoting their sustainable natural deodorant, which is not only eco-friendly but is also refillable. With reducing the consumption of single-use plastic as a focus for many people and corporations, companies like Wild are leading the way with solutions to this problem. The mail piece for this campaign ticked many boxes for us, including an enticing incentive of “20% off” which was communicated throughout the piece and a clear call to action which is absolutely key to any mail piece. They also used personalisation internally and externally which is always a winner for us and the engaging format held together by glue dots made it satisfying and easy to open, something that is often overlooked but really helps towards open-rates. Some other added extras that we like to see were also included, such as, their Trist Pilot rating and a recycle logo.

The mailing has gone out to 50,000 recipients who were made up of existing customers, lapsed customers and a prospect database so we are really excited to see the response of this campaign and we can’t wait to work on the next campaign with this innovative and ambitious company.

If you would like to chat about how your business can utilise mail to promote your product or service, please contact us: info@thedragonflyagency.co.uk